Fumbling at "What Do You Do?" Every Time?

In only 25 minutes, you’ll craft compelling client-attracting intros using a 4-part formula (Target-Problem-Outcome-Differentiator)—a fill-in-the-blank template, Breath/Real-Person tests, and easy ... Show more

Instructor

Skillapido

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Course details

Duration : 25 minutes

Lectures : 2

Video : 6m 27s

Quizzes : 1

Level : Intermediate

Description

If you hesitate with vague or lengthy answers to ‘What do you do?’, conversations stall, opportunities slip away, and you’re forced to compete on price rather than value. Clients overlook you because you don’t immediately address their pain or offer a clear benefit. This quick solution from RAM involves using a four-part template: ‘For [Target] who [Problem], I [Service] so they can [Outcome], by [Differentiator].’ Ensure it passes the Breath Test and Real Person Check, then share it on LinkedIn, your website, and pitches to clearly define your market in one impactful sentence.

By the end of this micro-course, you will be able to:

Use the 4-part framework (Target, Problem, Outcome, Differentiator) to craft a positioning statement you can say in one breath.

Apply the fill-in-the-blank template and pass the “One Breath Test” so clients instantly understand and remember your value.

Deploy your statement on LinkedIn, your website, and in pitches with confidence—knowing exactly who you are in the market and why you win.

Curriculum

Focused Visual Slides

1
The One Line That Sells You: Create a 10-Second Positioning Statement
10 minutes
By the end of this micro-course, you will be able to:
Use the 4-part framework (Target, Problem, Outcome, Differentiator) to craft a positioning statement you can say in one breath.

Apply the fill-in-the-blank template and pass the "One Breath Test" so clients instantly understand and remember your value.

Deploy your statement on LinkedIn, your website, and in pitches with confidence—knowing exactly who you are in the market and why you win.
(NOTE: Detailed Downloadable Guide PDF available. See Lesson Materials. Read Time: 11m 22s)

Video Summary

2
The One Line That Sells You: Create a 10-Second Positioning Statement

This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
6m 27s
This quick Video Summary reviews the 4-part template (Target, Problem, Outcome, Differentiator) following the Focused Visual Summary, reinforcing your 10-second pitch that quickly builds trust. It also saves time by focusing on the Breath Test, allowing you to refine and deploy instantly.
Downloadable Lesson Materials:
AUDIO SUMMARY
An engaging podcast-style discussion that explores and links various topics.
Suitable for listening during commuting, exercising, or at times when you prefer not to look at a device.
INFOGRAPHIC BRIEF
Easily comprehensible at a single glance.
Save it as your 'Quick Glance' reference material on your mobile device.

Quiz

3

One Line That Sells You 10 MCQ Quiz

This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
11 questions
This Quiz provides a comprehensive overview of the principles and practices for creating a 10-second positioning statement, as outlined in "The One Line That Sells You." Use the following glossary and quiz to master the 4-part framework designed for immediate impact and client conversion.

FAQ

Why do I need this right now?

Your next networking call, DM, or pitch flops without a sharp line that instantly resonates—craft it before the opportunity passes. One clear statement turns “Who are you?” into “Tell me more.”

How is this different from a long, boring YouTube tutorial?

Forget vague “elevator pitch” fluff—this RAM delivers the exact 4-part formula, three real-world examples (solopreneur, coach, consultant), Breath Test, and 15-minute draft exercise you complete on the spot. Deploy to LinkedIn or your site the same day, not after hours of scripting.

How quickly will I see results?

15 minutes to draft your line; 24 hours to validate with a peer and update your bio/pitch. Use it in your next conversation and watch interest spike as people finally “get” you.

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